Privacy policy

1) Introduction and contact details of the person responsible

1.1We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is LIFEBRANDS NORDIC ApS, Hjulmagervej 9D, 7100 Vejle, Denmark, Tel.: +45 66449044, Email: info-dk@lifebrands.dk. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Data collection when you visit our website

2.1If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if necessary: in anonymized form)

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

3.1Shopify

To host our website and display the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider’s servers. We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is guaranteed by an adequacy decision by the European Commission.

3.2Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Article 6 (1) (f) GDPR. We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close the browser (so-called “session cookies”), while some of these cookies remain on your device for a longer period of time and enable you to save page settings (so-called “persistent cookies”). In the latter case, you can find out the storage period in the overview of the cookie settings in your web browser.

If personal data is also processed through individual cookies we use, the processing takes place in accordance with Article 6 (1) (b) GDPR either to implement the contract, in accordance with Article 6 (1) (a) GDPR in the event of consent being given or in accordance with Article 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact us

When you contact us (e.g. via contact form or email), personal data is processed - exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Article 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Article 6 Paragraph 1 Letter b of the GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.

Your customer account can be deleted at any time and can be done by sending a message to the above address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded regarding it have been completely processed, there are no statutory retention periods to the contrary and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising

7.1Sign up for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when registering for the newsletter is used strictly for a specific purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2Klaviyo

Our email newsletters and other promotional email communications are sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly email marketing, we pass on the data you provided when registering to this provider in accordance with Article 6 (1) (f) GDPR so that they can send emails on our behalf.

Subject to your express consent in accordance with Article 6 Para. 1 lit. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not merged with other data sets.

You can revoke your consent to email tracking at any time with future effect.

We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits passing it on to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

8) Data processing for order processing

To the extent necessary for contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Article 6 Paragraph 1 Letter b of the GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when ordering in order to inform you personally as part of our legal information obligations in accordance with Article 6 (1) (c) GDPR. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

9) Web analytics services

9.1Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude any direct personal reference.

The information is transferred to Google servers and further processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website activity and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent for this in accordance with Article 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service using the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner sites

Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the data collected cannot be assigned to a specific person and will be deleted after being stored for a period of two months.

Google Signals
As an extension of Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Article 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6 Para. 1 lit. a GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

Collection of data provided by users
In order to improve the analysis results for users whose contact details we have received as part of business or business-like relationships, we use the “collection of data provided by users” function.
Subject to your express consent in accordance with Art. 6 Para. 1 lit. Google does not receive access to clear data, but rather automatically encrypts the information in the customer files using a special algorithm during the transmission process. The encrypted information can then only be used by Google to assign it to existing Google accounts that those affected have set up.
The processing serves to clarify measurement data, improve cross-device user traceability and enable the integration of analysis results into advertising personalization and conversion tracking functions of Google Ads.
You can revoke your consent to us at any time with future effect. Further information about Google's data protection measures in relation to the transfer of customer data can be found here: https://support.google.com/google ads/answer/6334160?hl=de&ref_topic=10550182

9.2Microsoft Clarity

This website uses the web analysis service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymized visitor data, including information about the end device used such as the IP address and browser information, in order to evaluate it for statistical analyzes of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymization fundamentally excludes any direct personal reference. It will not be merged with clear personal data collected about you in any other way.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

10) Page functionalities

Google reCAPTCHA

On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data can also be transmitted to: Google LLC, USA.

For the visual design of the Captcha window, the provider uses “Google Fonts”, i.e. fonts downloaded from the Internet by Google. There is no processing of any information other than that mentioned above, which is already transmitted to Google via the ReCaptcha functionality.

The service checks whether an entry is made by a natural person or improperly through machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. In order to ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the device used, identification data for the type of browser and operating system used, as well as the date and duration of the visit and transmits these to the provider's servers for evaluation. Cookies can be used here, i.e. small text files that are stored in the browser of the end device.

If the processing described above is based on cookies, these will only be used if you have given us your express consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual personal responsibility on the Internet and avoiding misuse and spam in accordance with Article 6 (1) (f) GDPR.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information on Google's data protection regulations can be found here: https://business.safety.google/intl/en/privacy/

11) Rights of the person concerned

11.1The applicable data protection law grants you the following data subject rights (rights of information and rights of intervention) vis-à-vis the person responsible for the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:

Right to information in accordance with Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to deletion in accordance with Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to information in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
Right to complain in accordance with Art. 77 GDPR.

11.2RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION TO INSERT.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROOF COMPLEX REASONS FOR THE PROCESSING THAT ARE worthy of protection, which OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

12) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective legal retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Article 6 Para. 1 lit.

When processing personal data based on Art.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 2 of the GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

As of: January 26, 2026, 8:19:02 p.m

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